Franchising is one of the fastest ways to scale a business, but most founders fail. Here’s how to get it right.
80% of franchises do NOT reach 50 units in 10 years. That’s not inevitable. It’s preventable.
The franchise industry has a problem.
Most consultants and lawyers will help you franchise fast, but not franchise strong. Founders end up with an FDD, an operations manual, a few franchisees, and no real foundation to scale.
The result? Legal fees, broken promises, stalled brands, and franchisees who bet their future on a system that wasn’t ready.
That’s why How to Franchise exists: to help you avoid the traps, scale responsibly, and build something that lasts.
How to Franchise: A Strategic Guide for Expansion Through Franchising is more than a book. It’s your blueprint for clarity.
Inside, you’ll discover:
• Readiness Questions — Is your business ready for expansion through franchising?
• The Franchisability Scorecard™ — A proven assessment for predicting franchise success.
• Practical Guidance — How to strengthen your foundation before spending hundreds of thousands of your hard-earned dollars.
• Stewardship Principles — Building with care, so your franchise partners thrive alongside you.
This isn’t theory. It’s the same approach I’ve used to help brands scale from 20 to 70+ units with clarity.
27 years in franchising, including 20 as the first ImageFIRST franchisee.
Helped a recent client/partner grow from 20 to 70+ units while training their in-house franchise developer.
Voices from pre-readers of How to Franchise:
“Luke has eloquently and perceptively created an actionable tool…”
– Steven B.
“Possibly the most complete guide on franchising your business.”
– Don S.
Ready to see if your business can scale — and how to do it responsibly?
Who This Book is For
• Independent business owners exploring franchising for the first time.
• Emerging franchisors (1–20 units) looking to validate their systems.
• Leaders who value stewardship and want to build a brand that outlasts them.
If you’re serious about expansion, this book is your clarity filter before you take your next step.
Most books and consultants sell franchising as a shortcut. This book doesn’t.
It won’t promise overnight success. Instead, it gives you the tools, frameworks, and questions that protect your brand, and your franchisees, from scaling flaws too soon.
